Raf
📌

Raf

Product Designer, Lead in Toronto, he / him

WWWDC24 and Config

2 months ago

About

I studied software engineering and began my career as a designer. I’ve contributed to over 10 startups at the intersection of UX, UI, Product Design, Design System, Product Management.

Leading accessibility at CurbCutOS and co-designing at Never Before Seen.

Contact

Twitter

Work Experience

2023 — Now
Remote

Raf addresses the challenge of generating comprehensive and compliant accessibility reports.

He designed the Solution Suite SaaS, focusing on user-friendly interfaces to enhance the efficiency and accuracy of accessibility reporting. This initiative has positioned CurbCutOS as a market leader in accessibility solutions.

2023 — 2023
Lisbon

I co-founded align /, before joining by ai.pt, leading design and product development for AI solutions that center on people. clients include: US.gov, Metafy, Lyfe, Web3Ops

2022 — 2023

Led the design of a secure, user-friendly NFT marketplace at Atlas. Took the project from concept to launch, ensuring a seamless user experience. Efforts resulted in a successful launch, attracting significant user adoption.

2021 — 2022

Developed a cohesive and scalable design system for the company’s B2B platforms. Supported among other verticals.

My work established a consistent framework, improving efficiency, consistency, and scalability in product development across the organization.

2021 — 2021

Contributed strong visual design skills, creating design systems with first app prototype (internal).

Provided design direction to product, marketing, management, and engineering teams while leading TravelNest’s Cross-Platform Design Systems through a cyclical team model.

2020 — 2021

Led and managed the board team to design
Artscapy s brand message, identity, language, and
campaigns, improving brand positioning across
relevant channels. MVP fully implemented in 3
months, raised £300K.

Side Projects

2022

How you work > What you worked on.

Inspired by Lily's original work, I refactored and made a template in Craft (available to the community).

2022
HIT THE NEW YEAR RUNNING at Nike

Creative Direction / Model: Raffaele Vitale
Photography: giannidegennaro.it

2021

Projects

2024
AI, Product at ai.pt

Collaborated with Kunal Gupta, CEO, directly in a hybrid role pivoting across product, design, and development roles, delivering AI-centric no-code solutions for publishwithspark.com and getjetson.ai. fun to work in person.

2023

Tela offers a prompt crafting experience, a testing suite for creating brand-specific test cases to evaluate prompts, a system for setting up evaluators to assess output.

2023
US Courts | Design System Toolbox at US Courts, Agileana

Supported Agileana on the redesign and redevelopment of the US Courts official organisation toolbox.

2023
Ethos Design Pass at Ethos

Helped ex-Voyager founders to release the design of their new app, Ethos

2023
Web 3.0 Development Agency | Branding and Website at web3ops.co
2022

Created a collection of updated collections for aspiring UX / UI designers for the Italian community, constantly updated, with a simple self-evolving community.

Education

2019 — 2020
2019 — 2020
San Giovanni, Naples
2017 — 2019
Naples

Graduated cum laude

2015 — 2017
Software Engineer (withdrew) at University of Salerno
Salerno

Certifications

2021
Design System for Designers from Accredible

Credential ID: 31778649

2019
UX Certifications from The Interaction Design Foundation

Credential ID: 56668

  • Mobile User Experience (UX) Design
  • The Practical Guide to Usability
  • UX Management: Strategy and Classes (Top 10%)
  • User Research: Best Practices (Top 10%)